Independent AFD expertise, objective advice, another “set of eyes” and an experienced resource …..increases probability of success



Rob Di Martino Director: Del Re National Food Group

“We are a family owned and operated business in which Chris has been able to give us a whole new perspective on strategy, organisational effectiveness, management performance and succession planning. His recommendations assisted us to take our business to another level.”


Mark McKellar – EGM Foodservice & Operations Simplot ANZ

“Chris has a unique ability to apply industry expertise and big business experience in a practical and professional manner at all levels to achieve meaningful outcomes for business operators.”


Bill McEwan – General Manager – Dilmah Australia Pty Ltd

“Chris was contracted to conduct an in-depth review of the “out of home- hospitality channel” and identify commercial opportunities within the beverage category for our business. His findings and recommendations were invaluable to our organisation, as we “launched” the Dilmah brand into this domain.”


Wayne McIntosh – Director & CFO Manassen Foods Group

“Chris worked with executive and senior managers across functional boundaries to establish an integrated communications and reporting platform that was to become the backbone of our S&OP system. Chris’s insights into market practices and superior communication style enabled us to derive real value which directly improved our supply chain operations.”


Scott Haywood – Marketing Manager Commercial Bulla Dairy Foods

“Chris was engaged for a new market segment scoping project by Bulla, to which he made a significant contribution allowing us to make informed business decisions through his considerable industry expertise and commercial experience.”


Steve Ward – Founder & Director Core Element

“Chris is the quintessential thinker/doer. He is strategic yet realistic, with an acute anticipation for barriers and ways to hurdle them”. His customer focused strategic planning experience, project management expertise and communication skills are supported by a track record of delivering superior commercial results.”


Tim Smith – Sales & Marketing Director Cobram Estate

“Chris helped us gain a strong understanding of the complex foodservice channel, key players and the competitive environment, allowing us to make informed business decisions regarding our product mix and entry strategy.”


Michael Bracka – Manassen Foods Group

“Chris’s leadership abilities and results focused style combined with strong commercial acumen assisted in delivering superior commercial results in a number of complex and competitive scenarios.”


Joey Pollio Director – 5 Ways Foodservice

“Chris’s engagement in an ongoing advisory and mentoring capacity has been invaluable in assisting us in the development of an enhanced business model supporting our vision for 5 Ways Foodservice. His commercial acumen, strategic insights and expertise have allowed us to develop clarity and alignment of our strategic objectives.”


Chris Dunn – EGM Foodservice & Retail Simplot

“There are very few people in the foodservice industry with Chris’s high level of knowledge, skill and experience. Experience that helped us return the business’s profitability.”


Tony Green – CEO Australian Foodservice Advocacy Body

“Chris’s strengths are, incredible industry relationships & knowledge, his strategic agility, strong leadership skills & commercial acumen. Having said all this he also has a great sense of humor and I’d strongly recommend to engage with Chris if you’re looking to grow your top & bottom-line in the Foodservice channels.”